Introduction
The trading I decided to investigate was 300 Spartans which is located on 120 Derby Road, Loughborough. The note is principally a lean & chip shop but offers some(prenominal) another(prenominal) products such as pies, various types of sausages and other well-known British foods. The shop is relatively small and simply has 3 members of staff who ar all family but they now and then get other family members helping around. It is mainly a family business and the managers name is Hidojet Goshi. The owners are originally from Greece and the business started over 50 years ago and has been passed down the family propagation by generation. The main customers are young and middle fourth-year women according to the management.
Target Market
The local area is the main fall guy market for the business as they have been around for much(prenominal) than 50 years and could be classed as a trustworthy source for efficient and quality service. This trust needed to be built as they are countless other look for and chip shops around, and the business isnt at a item where someone from out of town would take a commodious drive in just to get their food there. With the blanket(a)-length economy in consideration the business could be at the end of its cycle as things are much tighter now.
Things were much smoother a good 5-10 years ago as the economy was flourishing and people had extra money to spend. save due to the recession which started about 3 years ago, unemployment has bygone up and so has the cost of living. Less people are willing to use their spare cash on fish & chips as they know money isnt guaranteed tomorrow and they are saving more than ever now. The shop merely may still be the preferred choice to many other nearby fish & chip shops as it has been there longer and people are more known with them, and more likely to keep going there quite of visiting new shops opening up year in year out. The people in charge dont have good marketing experience and as a result of that their growth has been...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment