Nobody believes that buying a product ordain result in the situation coupled with the product in an ad, but it is still a major advertisement strategy. wherefore is this? In some way or another it works, other it would not continue to be used. This Mark sustain heart and soul ad uses this strategy and others to enforce the idea of meeting affectionate standards, macrocosm married, and wanting to belong. The strategies used in this ad plunder be connected to same ideas Stuart Hirschberg talks about in his essay The Rhetoric of Advertising. The different kinds of women viewing this ad want to be a bit of what is going on in the ad; the celebration full of unmarried, happy, beautiful women wait to catch their future.
This ad is presented with a crowd of young women lunging towards a f all in alling bouquet of flowers. at that place atomic number 18 fourteen women in the image. Each one of them is dressed up for the wedding that they are a celebrating. Huge smiles are pasted on all of the womens faces displaying the abnormal amount of fun they are having. There is not much of a background because the ad is primarily dominated by all the women in the ad, but what is visible is a white background around the women in the ad. In front of all the women is a bottle of the Mark Celebrate perfume.
The bottle sits on a reflective surface that reflects part of the bottle. To each side of the perfume bottle two sets of school text lie. The one on the left says Life is a celebration. and on the right The new fragrance. The excitement in the background connotes the catchword: Life is a celebration. The ad wants to stimulate the joy women enamor from thinking about celebrating a wedding, whether it would be their own or a close friends.
All the women in the ad croupe be labeled by society of meeting the standards of being beautiful. The use of this large group of women enforces the need to women viewing the ad of meeting social standards. The variety of women in this ad background from different hairstyles, to the...If you want to get a full essay, differentiate it on our website: Orderessay
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