It is not difficult to find menstruum business environment tending to be very competitive, with higher(prenominal) degree of breeding transparency, customer loyalty. The companies are competing not only if in terms of product price and quality just now also on services such as delivery, dependability and customer satisfaction. Corporate social responsibility and corporate administration is shifting its perspective from the producer to that of the consumer for understanding the key elements composite in a better shopping experience and forms an inherent part of non financial quantity of quality expectations. This the business enviroment inspire from focus on product side to more on customer side which measured by the non-financial measurement. Implementation of the non-financial measures, in concert with the financial measures can be done by utilise strategy map and balanced scorecard system, which result to the fit of short and long-term aims in all three aspects of the companion performance - customer, home(a) business process and learning & group A; innovation. But with these changes ,traditonal mangement accounting considered to be too limited to leave relevant information for the long-term development . (Drury, 2008)This essay pass on evaluate the traditonal management accounting in comparison with the bare-assed mangement techique.
It is criticized that the traditional management accounting is not fit for the current business environment that generate information to meet the three goals of management accounting. The initial objective is to allocate costs between goods sold and inventories for internal and external profit reporting. The second goals is to provide relevant information for the manager to make decisions. Finally, it is essential for planning ,control and performance measurement information. (www1) Secondly, traditional accounting is short-sighted, only emphasizing in the short-run. tralatitious management accounts for focus only on the control of work capital. This evaluation of the investment program is limited to financial benefits from the perspective...
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