Homeshopping

As you all(a) know we hold up been imposed by a cutting terror. A new teknologi is allowing consumers to do their shop at home. From your TV you can see information about the produkt and baffle directly from your TV. It is inportant that I point out, that this is a BIG threat to uor future line of work.

It is my sole decisive that we ought to enter this market and be amoung the first to offer this sort of service. I use up talk to the steering, and at this point they totally disagrre with me. Therefore they put on broad me the responsability to stir sure that our turnover is non suffering from this new initiative taking be our competitors. As we atomic number 18 termination to enter this new market there are or so prospects and some threats that we prolong to consider. If we want to maintain our currenct number of consumers, we cast off to offer something special. We devote to change the old way of shopping and make it more deal a day at the Mall. We have to offer all in wizard complex, not just a supermarket, but a townsfolk under one roof, supermarket, clothes, sportsartichles, food, day-care centre, toyshop etc. On top of that we have to arrange concerts, and other arrangements regarding to art, culture, food, fashion. We also have to arrange talks and lectures. In continuation of that I have invited Mr. Georgio Armani to give a lecture about his new collection. This arrangement will be held this staurday the 26th of december. We have to give the consumers an impression that they will not get anywere else. In other words we have to make shopping the secondary attraction to our malls, and the atmosphere the primary.

These are the things we have to improve, but there are also some things that we have to keep an eye on. What sort of new initiative is the home-shopping business offering? What are the things that attracts the consumers to that sort of shopping? Why do they prefer home-shopping? All these things we have to keep an eye on, all the time, if we are not over this, it will costs us dearly.



Our product is going to have a price take approximately 50% higher then the home-shopping retailers, and therefore the consumers have to feel that they are getting something extra for that money. Another self-aggrandising threat is the queue at the cash registers, if the consumer is going to fend for there for a long time, thay will consider it a waste of time, and do their shooping at home.

I still have the opinion that we ought to ride this wave, and introduce home-shopping, but as the management is not sharing my opinion we have to make the bedst of what we have. We are an endangered specie, and we have to stick together if we want to withstand! I think this firm has the knowledgement, and experience that is needed for an assigment like this to succeed, and i am confident that uor turnover will brook steady.

Thank you!

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