The airlines industry comprises passenger air transportation, including both scheduled and chartered, but excludes air freight transport (Datamonitor, Industry Profile : airline business industry in Australia, 2011). Qantas is one of airline caller-out operational both international and domestic air transportation run based in Australia. The tell aims to study the operation, core competencies and strategy of Qantas by foc utilize primarily on corporate-level strategy. Throughout this sketch will also describe general environment in the industry and airline industry analysis by using PEST model and five force model of rivalry respectively.
2.0 Company Overview
Qantas is the publics second oldest airline which founded in 1920. It is Australias largest domestic and international airline and is recognized as one of the worlds leading long blank carriers, having pioneered services from Australia to North America and Europe (www.qantas.com). From the Qantas annual report 2011, it shows that the Qantas Group is the eleventh largest airline group in the world in term of passenger numbers and distance flown.
The company employs almost 36,000 people and offers service across 208 destinations in 46 countries covered in Australia, Asia and the Pacific, the Americas, Europe, the Middle East and Africa (include those covered by codeshare partners) with 283 aircrafts which comprise 278 passenger aircraft and 5 freighter aircraft (at the end of June 2011). In 2010/2011 company carried a total of 44.5 million passengers.
The Qantas group record revenue for the financial year ended June 2011 of $14,894 million with a increase of 8% compared to year 2010. Company reported an underlying PBT of $552 million for the year ended 30 June 2011, an increase of 46 per cent on the prior year result of $377 million (Qantas, Annual Report 2011, 2011).If you want to get a affluent essay, order it on our website: Orderessay
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