Executive summary
This report mainly designs merchandise a designing for a Australian phoner to sell skipjack tuna tunas to the charge market Thailand. The purpose is to give suggestion to the boss of the company to help the company run well and success in the tunas business in Thailand market. The methods of this report argon several kinds of compend, which are the PESTLE analysis, the SWOT analysis, and the Porters 5 forces analysis. The analysis helps to know the market and the strengths and weakness of the company as well as the customers private-enterprise(a) environment. These contribute to the plan of the marketing strategy. Thus, the report finds export skipjack tunas to fisheries centers of Thailand through sea transportation is the most appropriate marketing strategy.
Table of contents
Executive summary2
1.0An overview of the Australian tuna sedulousness4
2.0A brief description of Thailand4
3.0PESTLE analysis5
3.1 semipolitical factors5
3.2Economic factors5
3.3Social-cultural factors5
3.4Technological factors6
3.5Legal factors6
3.6Environmental factors6
4.0SWOT analysis7
4.1Strengths7
4.2Weaknesses7
4.3Opportunities8
4.4Threats8
5.0Details of tar lay down market segments9
6.
0Details of reasons for potential customers in Thailand to buy the product9
7.0Entry mode9
8.0Demand forecasts10
9.0Marketing mix strategy11
9.1Product11
9.2Price11
9.3Place11
9.4 furtherance12
10.0Porters 5 forces analysis12
10.1Threat of mod entrants12
10.2Threat of substitutes13
10.3Bargaining power of buyers13
10.4Bargaining power of suppliers13
10.5 contender among existing competitors14
11.0Recommendations and conclusion14
1. An overview of the Australian tuna industry
Tunas are a kind of marine fishes, which live in deep sea of middle latitude. Most of them are distributed in the Pacific...If you want to get a full essay, order it on our website: Orderessay
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