Ubs Case

Future Strategic Direction 1. Situation Analysis (Strengths and Weaknesses) * Leading employer in Austria, in 1997/98 with staff strength of ab out 16000 * inform consolidated sales in the order ATS 34.65 billion. * Core bloodline Competency Operates in a niche market, with ample R&D insulated them from being hit by the downswing in the steel industry during late 90s. * intemperate fiscal business model: * 2/3 output to great term contracts to stabilize output >> enable to plan exertion levels or do aggregate planning which might establish cost savings * Transition from a steel producer to a steel-processing (Pioneer of LD and COREX Technology) group * Reliable supplier to automotive, household appliances and construction industries * Strategically located within proximity of customers (mostly automobile manufacturers) * Able to meet customers orders with a probability rate of 90 (industry average- 30%); This goes to prove honourable operations management and an effective management of customer inventory. Hence, we discharge conclude that there is high customer satisfaction and consumer goodwill. * Strong ability to meet environmental codes because existing lays in Austria is already under the EU. Hence, they are already adhering to the environment codes set out by EU.

* Vast experience on restructuring; company report shows previous mergers that it experienced * Undervalued share price, which created the internal fear of being acquired as the loss of jobs and business would produce a significant electrical shock and cause substantial damage to Austrias economy * Undervalued due to recollective term constraints, absence of waterways for transportation. * A small-cap of $1.28 million (Market capitalisation value) * Government ownership * No waterway access for main plant in Austria 2. Objectives 1. Strategic growth- long-term existence and suitability in terms of profits. 2. Bigger market... If you want to get a serious essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.