Fenix Del Sur

I. Factual Summary:(Nonobvious or indirect information) a) US topic market (branch offices in Los Angeles, Miami, and Boston) for sales. b) Fe?nix del tire has insure itself in the market place as a provider of original harvest-times. c) Limited distribution (customer) outlets (exclusively through specialty dealers, firm sponsored showings, and few exclusive department storages). II. Case Problem / endangerment:(Identify case objective and obstacle) a) The companys objective is to gain sales revenue ($4 million) and broaden their position in the US National Market. The wedge offered by the mass-merchandise department computer memory would change this objective to be met. b) The companys childbed is that by accepting the charter, replica production would be tripled and they whitethorn lose their reputation (brand photo) as a reputable trusty supplier. a. Market demand has and continues to grow (20% annually) for authentic South American and African products. b. Fe?nix del tires bargaining position has give way away due to increased competition (11 major competitors kinda of 5). c. offensive competition (dealers, specialty stores, amateurs, and internet) has minify gross margins. d.

received product sourcing has become more than difficult (political situations and government internal importee). e. Inauthentic junk dumped on the public has stipulation the constancy a bad name. III. Alternative Solutions:(May be more than 1 to solve problem) a) Negotiate a revised charter with replicas that be clearly identified. This differe ntiate authentic from replica and enable Fe?! nix del Sur to maintain its brand image (authentic) with higher(prenominal) margins. b) Negotiate a revised contract with a cut amount of replicas. Again this would enable Fe?nix del Sur to maintain its brand image (authentic) with higher margins. c) Reject the contract and continue with a 20% annual gross sales....If you confabulate for to get a full essay, order it on our website: OrderEssay.net

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