Customer Relationship Management

Keppler Offshore & Marine CRM Strategy By: Ishita Mehta Oct twenty-sixth 2012 aft(prenominal) our presentation on Keppel O&M adumbrate its current situation by the bases of arise analytic thinking and the current challenges it faces, I would now like to advert a few solutions/steps we can take to takings the challenges organism faced; by the means of customer blood management. To in short summarize, the challenges faced by the company are: 1) indwelling : a) Attracting and attaining potence skilled employees b) Retention of staff 2) External a) Retention of customers / guest Satisfaction b) Attracting investors and shareholders INTERNAL Rapid industry growth, high expertness jobs requirements, an aging workforce, constraints on genius supply and increasing technological complexity arising from declining return rates in the field globally have been set as key factors contributing to the endowment fund shortage in the indu stry. But acquiring the right talent is the key to sustaining deed growth, and long-term profitability. (ANDERSEN, K.

(2007) Workplace reputations: lessons from Scandinavia. Paper presented to the eleventh Annual concourse of the Reputation Institute, Norwegian School of Management. Oslo. 13 June. hypertext transfer protocol://wwwreputationinstitute.com/conf/oslo2007_conference). Strategic Employer Branding: To move on and attract the best and the brightest workforce, companies will need to have an lovable employee apprize proposit ion for employees. An employee value proposi! tion (EVP) is the overall get a line a company offers to its employees in return for their productivity and performance. (http://www.event-mgt.com/graebel/landingpage-transform/assets/files/Graebel%20Whitepaper-EmployeeValueProp_LR.pdf) Although Keppel O&M already enjoys the leadership position in the industry, it doesnt necessarily mean they will be the Choice...If you insufficiency to get a upright essay, order it on our website: OrderEssay.net

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