Is Consumer Really The King In India?

Introduction Consumers are considered to be king in a relax merchandise; the sellers are guided by the lug of aconsumer. Websters dictionary defines Consumerism as the promotion of the consumersinterests or alternately the scheme that an increase consumption of goods is economicallydesirable. Consumerism is likely to dominate the Indian securities intentness in the coming historic period, thanksto the economic reforms in the present years and increase direct foreign investment in the retailsector. The spiritual rebirth leave behind be from a predominantly sellers mart to a buyers market wherethe choice exercised by the consumer will be influenced by the direct of consumer awarenessachieved. By consumerism we also mean the parade of realising the the honest ways of the consumer asenvisaged in the Consumer resistance Act (1986) viz. right to safety, right to be informed, rightto choose, right to be heard, right to redress, right to consumer education, right to sa tisfaction of prefatory needs and ensuring right standards for the goods and services for which one makes apayment. The big multinationals will leave no stone unturned to gain the love of theconsumer and will pass judgment to gain a respectable market share.

However, some of the companies castigate toengage in unscrupulous, exploitative and unfair pot practices like uncollectible and unsafeproducts, adulteration, false and misleading advertising, hoarding, black-marketing etc. Theearlier rise of circumspection buyer , which means Let the buyer heed, has now been changedto caveat venditor (Let the seller beware). on that point is an participating need for having awareness on theconsumer auspices rights. development! of Consumer shelter Rights in India The consumer movement in India is as darkened as trade and commerce. In Kautilyas Arthashastra ,there are references to the concept of consumer protection against using by the trade andindustry, short weights and measures, adulteration and penalisation for these offences. However,there was no organised...If you want to get a full essay, set up it on our website: OrderEssay.net

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