Social Media

4. From WOM to eWOM This chapter will present WOM (word-of-mouth) briefly as a forerunner for set off culture receivable to two important discussions. WOM is claimed to be one of the well-nigh important and useful rootage in tourists travel planning process and purchase decision. Moreover, tender media is seen as the new form of WOM, or the electronic WOM, truncate such(prenominal) as. Thats why discussing theories about WOM is clearly useful in order to understand the parting of social media as a source for getting travel breeding. 4.1. WOM as one of the to the highest degree influential information sources The importance and the high figure out of interpersonal communications have been recognized in the tourism industry. WOM, which put up be defined as informal communications in the midst of private parties regarding evaluation of goods and services is one of the about influential sources of information during tourists travel planning process. Moreover , they argue that the influence of WOM is different in each step of the consumer decision making process. Travelers a good deal rely on advice from friends and family, specially when the product is an intangible travel experience to a destination.

And due to the intangible and experiential reputation of service products, such as tourism products, WOM, as an information source escape to be used to lower the perceived risk and uncertainty. And because WOM recommendations lack commercialize interests, as the information supplier is not interested in getting any financial profits by sharing information or experience, consumers tend to trust more and influenced by this type of informat ion than ads and commercial sources. WOM! plays a potential role in overcoming the challenges of nowadays overtake information which bottom of the bod lead to confusion, bad decisions or dissatisfaction of choices. WOM can help skeptic consumers to find credible, trustworthy information among the increase quantity of information available which is generated by marketers, who obviously stress...If you indispensability to get a full essay, order it on our website: OrderEssay.net

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