Exe decoctive Summary The Fantastique Hotel is a basketball team tether boutique hotel install in the middle of the city. The Fantastique Hotel offers 50 exclusive rooms including single, double, double-deluxe and suites. Furthermore, our hotel excessively offers ballroom, conference hall and boardroom depend ons. The Fantastique Hotel is renowned for their convenient and strategical location within the study city in Penang. as well as similar with the brand are the high level of personalized serve guests receive, and the extensive range of comprehensive avocation facilities visible(prenominal) in juicy settings. The Fantastique Hotel has 50 exclusive rooms and is targeting incorporated guests with a deuce to three night stay petitionment. mark business segments admit the IT sector, the automotive industry, Small and Medium go-ahead and travel stack guests attending National and International turn on Fares in Georgetown City. Differentiating the type of business service offered, from that of the tilt, will assistant non only in micturateing the Fantastique brand as a whole, but will attract frequent business travelers, who require a higher level of personal service and wisdom than they can receive at competitive five sense experience properties in Penang.
This will provide the Fantastique with an opportunity to supplement its ticker competencies as regards servicing the business traveler in a luxurious environment. Environmental Analysis The Marketing Environment free-enterprise(a) forces. The competition in the hotel business is enormous and similarly cut throat. equatorial Hotel is our number one competitor at this ti me. early(a) competitions includes hotels s! uch(prenominal) as Traders Hotel, ENO Hotel, City Bayview Hotel, Shangri-La Hotel and many other hotel operations. Fantastique Hotel is not only forced to compete with other hotels but also with low cost apartments as well. Our hotel management has to be repair to deal with any new hotels that may be build in the same vicinity of the city. Economic Forces. The economy has the...If you penury to get a full essay, order it on our website:
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