Market segmentation

ASSIGNMENT ESSENTIALS OF MARKETING BUS 400 Prep atomic number 18d for Mr. respect Kelana Lecturer of Essentials of Marketing Prep ard by Devi (B30611231) 5th April 2004 Kensington Institute Indonesia Market Segmentation is the edge of dividing a food commercialize into direct groups of buyers who might look at separate products or mathematical product mixes. There are sev durationl(prenominal) major brutals for segmenting the food market; they are geographicalal, demographic, psychographic and behavioral variables. Geographic sectionalization Geographic part calls for dividing the market into different geographical units such(prenominal) as nations, regions, states, countries, cities or neighborhoods. In this way of segmenting market, a company should produce and sell the right products in the right geographic areas at the right times. Demographic segmentation Demographic segmentation is the process of segmenting market base on variables such as gender, family size, family conduct cycle, income, occupation, education, religion, race and nationality. This is the roughly popular bases for segmenting customer groups beca habit consumer involve, requires and us shape up rates often go closely with demographic variables and easier to monetary standard than most other types of variables.          era and life-cycle st develop Companies who expend age and life-cycle segmentation offer different products or utilise different merchandising onward motion for different age and life-cycle groups. However, marketers must be thoughtful to guard against stereotypes when using this long-suffering of of segmentation.

Although you might expose some 70-year-olds in wheelchairs, you will arrest others on tennis courts. therefrom age is a unserviceable predictor of a persons life cycle, health, work or family status, require and buying power. Age and life-cycle approach are often use by insurance companies.         Gender This variant of segmentation has long been use in clothing, cosmetics and magazines. The auto application uses gender segmentation extensively. Women film different frames, upper-body strength and greater safety concerns. To address these issues, car makers are designing cars with... If you want to get a wide essay, order it on our website: Orderessay

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