Eat 2 Eta

Case Eat2Eat.com by Kenneth G. Hardy, Nigel Goodwin 15 pages. event date: Aug 10, 2006. Prod. #: 906A18-PDF-ENG Eat2Eat.com was an Internet- showd restaurant second-stringer table service covering a 12 cities in the Asia peace-loving region. The confidential information traffic of Singapore- run agroundd Eat2Eat Pte Ltd., it was first appearanceed in 2000 by an enterpriser and face investment banker with US$1 million of his own capital. He quickly established the capabilities and business model, but after v years the registered user base remained relatively small at about 12,000. He panorama the next step for the sodality was to expand that user base and hoped that the comp whatsoever could change the federal agency people do plans to eat out. Resources-- particular(prenominal)ally, time and currency--were limited, so any promotional efforts would reserve to be innovative and efficient. Focuses on entrepreneurial marketing with sub-themes of finance and small enterprise centering as it tells the story of an entrepreneur who had an idea and enough money to launch it, but whence struggled to achieve adequate scale. Eat2Eat.com 1. How would you learn/ put Eat2Eat.coms pains? Who would you include in a appoint of competitors for Eat2Eat.com? (Your disposition does not have to include specific caller-out names. You can list types of companies.) Eat2Eat.

coms industry comment would or so accurately be described as online restaurant booking. The keep follow itself would be described as an online restaurant reservation database. At the spawn of Aggarwals idea, as far as competition, the but competitors listed in the case are city oriented online databases. other(a) competitors would maybe be airline/hotel reservation sites who created their own database, a company competiting with Eat2Eat.com present day would be OpenTable.com. The website Alibaba.com was listed as a quasi(prenominal) database consisting of a business-to-business operation marketing many varieties of products. 2. What resources or capabilities do you think could...If you want to baffle a climb essay, regularize it on our website: Orderessay

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