Multinational Marketing plan

1.0 Introduction

Lidu Hotel was established in 1908, which is one of the oldest hotels in China know as one of the nations ten best hotels. It has 6 hotel chain which are five star standards in large cities in south part of China, and its major operation in Shanghai. Lidu Hotel offers the approximately modern comfort in combination with excellent service. The see staff is dedicated to making customers stay a memorable one with classic Lidu hospitality. Lidu Hotel is a characteristic hotel and hearty decorated, all of the guest rooms are comfortable and nicely equipped to give a feeling of being plaza while away from home, with a comprehensive range of alter services especially designed to cater for customers every need. Lidu has an grand range of restaurants, offering Chinese, French, Italian, Japanese, and German cuisine; eight distinctive restaurants are excellent venues for guests. Although today Chinas hotel industry is developing increasingly, Lidu Hotel lifelessness holds its dominant status both in profitability and trade share in south of China. However, with the development of economies globalization, nowadays, one of Lidu Hotel the sterling(prenominal) challenges is the continual expansion of its organization so that it can make do more effectively in todays intensive global marketplace. Hence, in order to look for additional opportunities for its growth, Lidu Hotel intends to expand into Malaysia market.



Herein I will help Lidu Hotel identify the global merchandising effectiveness for pushing itself into the global market.

2.0 Research Methodology

Secondary data is used for the marketing research herein from internet resources, text books, journal articles, and so on.

3.0 Culture Analysis

One of the most challenging issues of todays multinational marketing is culture. As Phatak stated (1997), the international business can face, or cause, numerous problems in a foreign host country because of cultural...

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