Business

Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen consecutive family of record revenue and earnings with a 74 portion increase in the value of the firm. Overall, it sold 157,152 motorcycles, achieved net gross sales of over $2 billion, and gross profits of $104.5 million. In the akin year the company also completed a b ar-ass facility near Milwaukee, which manufactures engines and transmissions and finished a facility in Kansas City, which produces all six models of Sportsters, Harleys 833cc and 1200cc bikes. Chairman and CEO Jeffrey L. Bleusten believes that the success of Harley could be attributed to four major factors: open up brand loyalty and respect, quick stakeholder relationships, committed management team and empowered employees, and the Harley-Davidsons mystique. The companys focused efforts are on the motorcycle industry, including accessories and financing which is a competitive usefulness along with their established strong brand name and guest loyalty. It strengthened its presence in the industry by obtaining broad ownership in Buell Motorcycle Company and establishing Eaglemark Financial Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with heights demand in their respective market.



Using the capital of Massachusetts Consulting Group Portfolio Model, the Harley-Davidson Company would be considered a Star with high market share and high market growth target not only in North America, but also around the world. Harley cannot produce enough motorcycles to meet demand and their prices lam to be higher than competitive models. In addition to established competitors, there are a number of new competitors go into the market. Although Harleys product quality is excellent, they are technologically behind their competitors and their shortages may lead consumers to purchase competitive bikes. Also, most of the major competitors live full lines of smaller motorcycles, a market in which Harley does not compete.

However,

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