Every organization has its testify agri civilisation to differentiate itself during competitions. As Soupata (2001) stated, although it is easy to copy products and pricing in the global economy, a company’s unique nuance might help it become the market leader. For instance, Wal-Mart’s civilisation is based on guest satisfaction with lower prices; IKEA’s finale is to issue design styles at lower prices targeting new-made couples; and Gucci: as one of the world’s leading highlife retailer, focused its finish on providing high level customer service. All these three companies are successful on their own industry by their well known cultures. That is, the management of culture is the core managerial skill for a manager. According to the set of the culture to the organization, it is important for every management to understand how to manage culture. Therefore, the management of culture is the core managerial skill for a manager. In the following, I will explain what is culture, introduce the organisational culture and corporate culture; can culture be managed, how to manage culture; is strong culture good for a company or not; and how to change a culture according to the external environment change.
Meanwhile, I also provide some examples to explain.
Firstly, there are many literatures which try to typeset what culture is. As we know, the natural world could not take form itself into meanings, but people do that. Howard-Grenville (2007) pointed out as a group of people organize naturally to change the world, culture formed immediately. Culture is the direct reflects of a group of people. That is wherefore we can not separate people from culture. Culture, as a long and involved history word, has many meanings. Youngwirth (2006) defined that culture as a system of learned behaviors through individuals’ reactions and adaptations of environment; it includes...If you want to get a full essay, order it on our website: Orderessay
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