I will use the mill analysis to identify Chris Pikes problems within his business.
S= Strength of his Business
1) mature Profile
2)Opening hours
3)Good location
4)Structure
5)Employees
6)Local Pubs
W= Weakness of his Business
1)The interior decoration and Furniture
2)The menus
3)Standard Procedures
4)Not having a manager 24hrs
5)Wasted of food
6) naughtily Atmosphere
T= Treats of his Business
1)International fast food
2)Competition
3) health food
4)Not much incentive
O= Opportunity of His Business
1)Recession
2)Students
After analysing Chris Pikes current situation at Ottershaw restaurant I have steady down to do a SWOT analyse to help me to regard the situation of your business and help you.
The strengths of your business are the just profile of your restaurant which has enable the chain to compete with large business; the good location of your restaurant which is near condition and universities which will provide you a good and loyal clients, the opening night hours till late night which will bring clients in to have a fast food, the structure of the business rules compose down, managers in the restaurant almost all the time and the topical anesthetic pubs in the area which they provide good potential clients.
The weakness of the restaurant at the moment, are: the poor and old decor and furniture, coking equipments, the menus need an updated, the standard of the procedures within the restaurant (rules are not being followed as it should be), the bad atmosphere with the employees.
The opportunities are the turning point as customers look for cheap opportunities, the colleges and universities around, students are always in a rush and need to eat quickly.
We need to scar looking at the decor and the furniture of the restaurant, we should start picture the walls, change the furniture if it is...If you want to get a spacious essay, order it on our website: Orderessay
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