What is the media? What is culture?
In the chapter ‘Media & Popular Culture,’ Rowe (2000) discusses that society has the aptitude to decide what media we use. He states that both cultural groups and patterns influence society, however, consumers be able to select which products they like or dislike. This suggests that society lavatory form our popular culture according to individual’s personal taste. On the other hand, in the chapter ‘Introduction,’ in Media Studies: The natural Information, the authors (Rayner, P., Wall, P. & Kruger, S. 2001) state that the media saturates every part of our lives and we are higher(prenominal)ly reign by the media. Rowe discusses how the media has a powerful position in the ware of news and current affairs. He states that the media’s role is to originate society in a way that they can sound more involved, however, through this position, they are able to dominate the minds of their audiences. Rowe besides discusses the terms ‘low culture’ and ‘high culture.’ He states that high culture (human produced forms of expression, e.g. art) is scarce in the media, and that low culture (e.g. frolic culture) is everywhere. This has ultimately resulted in accusations that the media is undermining the population.
Society’s choice of media using up is revealed in both chapters as constantly changing. It is pointed out that the media attempts to alter the audience because they have a weak hold oer social change and many media products fail to be successful. Rowe’s discussion addresses the ways in which society can take their own culture and media consumption, but he also addresses the situation that the media has a large power over the choices of society. Rowe fails to address the complications of the net profit as a form of media consumption. On the other hand, in the chapter ‘Introduction,’ the authors explore the problems of control on the...If you want to get a full essay, order it on our website: Orderessay
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