Startegic Management

5 fiver Generic Chapter Title agonistic Strategies  warlike schema is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to value. deliver a strange mix of value. Michael E. Porter 5-2 Chapter Roadmap The Five Competitive Strategies cheap Provider Strategies openhanded Differentiation Strategies Best-Cost Provider Strategies Focused (or Market Niche) Strategies The Contrasting Features of the Five Generic Competitive Strategies: A Summary 5-3 Strategy and Competitive Advantage Competitive vantage exists when a firms scheme gives it an edge in Attracting customers and Defending against competitive forces Key to Gaining a Competitive Advantage bring over customers firms product / service offers superior value A good product at a low expense A superior product worth paying more for A best-value product 5-4 What Is Competitive Strategy? Deals exclusively with a ships companys business plans to compete success across-the-boardy Specific efforts to please customers fetid and defensive moves to counter maneuvers of rivals Responses to prevailing market place conditions Initiatives to strengthen its market position Narrower in scope than business strategy 5-5 Fig. 5.

1: The Five Generic Competitive Strategies 5-6 Low-Cost Provider Strategies Keys to Success Make achievement of meaty lower costs than rivals the theme of firms strategy Include features and services in product offering that buyers project essential Find approaches to achieve a cost advantage in ways difficult for rivals to copy or match inexpensive leadership means low overall costs, not respectable low manufacturing or production costs! 5-7 Translating a Low-Cost Advantage into Higher Profits: Two Options Option 1: Use lower-cost edge to under-price competitors and attract price-sensitive buyers in enough be to increase total profits Option 2: fight present price, be content... If you want to get a full essay, order it on our website: Orderessay

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