Report on Air Asia

? TABLE OF CONTENTS 1.0 Executive Summary3 2.0 Introduction4 2.1 direct Asia context4 2.2 Vision-Mission of Air Asia5 2.3 Marketing Strategies6 2.4 Product and Services8 3.0 Mega Environment9 3.1 affable/Culture9 3.2 Technology10 4.0 Task Environment12 4.1 Customer/ invitee12 4.2 Competitor14 5.0 Recommendation16 6.0 Conclusion16 7.0 References17 1.0 Executive Summary The organization chosen is Air Asia Berhard (From now on it will be cognise as Air Asia). The parts consist of follow background, good deal-mission, commercialize or strategies products or services, mega elements, task elements and conclusion and recommendation. In introduction, company background of Air Asia has been highlighted. Air Asia was bought by Tony Fernandes for the sum of RM 1 in 2001 (www.airasia.com/iwov-resources/my/common/pdf/AirAsia/IR/AA Corporate 2007b.pdf). In 2002 Air Asia became a remarkable profit making organization and Asias first low woo carrier. Air Asias vision and mission describes measures taken to entertain their customers and the plans of Air Asia to develop their future.

divergent marketing strategies have been shown, on the measures Air Asia maintains the low cost strategy with the same level of services as compared to some other airlines. Marketing mix shows the strength of Air Asia in the market and their market share as Air Asia is the market attracter at KLIA. Air Asia has number of products and services which are internationally grown throughout the years to cater to customers needs. Among them are Travel Information, Booking Services, Air Asia Go, Air Asia address cards, Air Asia Insurance, Air Asia Courier, Air Asia RedTix, Red Megastore and Air Asia café. societal/Culture and Technology of Air Asia have been discussed to a lower place the mob of Mega Environment and Customer/Client and Competitors of Air Asia have been discussed under Task Environment. The... If you want to get a full essay, suppose it on our website: Orderessay

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