Nike Strategic Aanlysis

1. Analysis of problem areas: Nike Inc. is the worlds leading supplier of gymnastic apparel and apparel and a major manufacturer of sports equipment with tax in excess of $16 billion USD in 2007 (SEC, 2008). In reflective strategies, Nike identifies that great brand must present its some(prenominal) rational benefits and emotional benefits. Rational benefits are products features, pricing as well as gross sales promotion. considerable brand, on the other hand, works more on emotions in which social responsibility is shown. Therefore, Promotion is always Nikes nominate grocerying tool. 1.1 Problem definition: 1.1.1 Characteristics of market problems: Nike and the athletic shoes industry have evolved into one of the most competitive market recent years. However, Nikes analysts believe that athletic shoe sales will slow down over the next few years. The slow down will come with the changes in the consumer means trends, in buying power and in severe ambition with emerging sportswear brands. According to Tucker (2006), Nike+iPod, one of Nikes high-tech products, has exposed shortcoming recently. Users of Nike+iPod were surprised to recognize that their individualised sensitive information is being broadcasted to public by their digital music player.

A serious challenge Nike has to cope with is big(a) media coverage over reports of labor-related problems. Such unfavorable publicity leads to step-down in Nikes reputation especially when customers currently implore more and more socially responsible brands. 1.1.2 Urgency rank: Unfriendly publicity can seriously affect to the conjunctions image immediately and it will lead to decline in companys share prices later on. confront labor-related problems, Nike has shown that their Promotion strategies need to be put on the beginning urgency in which social responsibility should be emphasized. The southward urgency is Product strategies in which R&D should be focused not only for high quality only when also for attractive design. Considered by Burrow... If you want to get a full essay, order it on our website: Orderessay

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