International Marketing

Abstract Pricing is recognized as one of the virtually distinguished tools to achieve a successful exporting operation. The starting sharpen in every determine effort is the process of creating set objectives. Pricing objectives are the strategical and economic goals desired by management in set the product. Pricing objectives constitute the dry land on which pricing methods and policies are formulated. Therefore, a better understanding of the pricing objectives should direct the companys overall pricing process. some(prenominal) pricing objective must be consistent with the overall organizational objectives, including both shortterm profits and longterm strategic objectives. Export pricing objectives as an integral part of export pricing strategy are influenced by both internal and foreign environmental factors. Successful realization of export pricing strategy depends on explicit identification of influencing price factors and the congruence of pricing decisions and actions by the company. The article summarizes the fundamental pricing objectives that have been collected from the pricing literature. The most significant external environmental factors and internal organizational characteristics have been opinionated and their impact on the export pricing objectives has been discussed.

Keywords: export pricing strategy, pricing objectives, external factors, internal factors. Introduction Market share industrious by a company, the income it receives, and its profits are determined by the creation of a flexible, constantly changing and adequate to food market conditions strategy of export pricing, which also assists to purposefully increase the cleverness of a company to compete successfully on the international market. Perfecting of the formation of export pricing strategy in companies allows non only to augment the quality of the pricing decisions they make and, at the same time, the effectiveness of their activity in foreign markets, scarcely also expands the possibilities... If you want to get a full essay, prescribe it on our website: Orderessay

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