Impacts of Online Shopping

Technology There is an increase in broadcasting, information and telecommunications technologies for network access Increased frequency of use and sources (e.g. mobile devices, TV etc) for network access by online shoppers Economic High interest range slow UK consumer spending. The credit squeeze and the housing slump has minify consumer spending in the USA. However, consumer spending is rising in china and India due to high economic growth in both(prenominal) countries. Internet retailing will see tremendous growth betwixt 2006 and 2011 with sales rising over 100%. This growth is fuelled by the tot of on- line households in the US, which has increased by 85% since 2000. More dominance Customers for online shopping Markets Tap Global Markets Political Government policies promote competition finished telecom liberalization, e-commerce promotion and legislation (Held et al., 199 More affordable internet access and increase in internet users High establishment investment in national ICT infrastructures Faster, better and more veritable internet access for national users Legal No uniform regulations governing e-commerce covering all the countries e.

g Data Protection Act in UK and Federal Trade Commission in USA Be aware(p) of both the domestic and international laws Environmental Global Warming/ taint Awareness Less car journeys, more shopping online. Social Increase in online social networking Marketing needs to take advantage of this new-made channel Product category risk and financial risk lower online shopping Need to consider overcoming risks to increase users Growth of internet from 2002 to 2007 is 244.7%. 18.9% of universe of discourse population use the internet opportunity to increase market place share. PORTERS FIVE FORCES MODEL Threat of new entrants Low For online established retailers a unanimous brand image generates consumer trust Low - Economies of scale Retailers that select refined technology and processes... If you want to get a lavish essay, order it on our website: Orderessay

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