Imax

Key learning This case was developed for undergraduate/graduate students in strategy courses. It may be spendd after intelligence on Environment Analysis, Re nail-gos and Capabilities and Business and Corporate Strategies. Students may use the frameworks from these areas to hit the books the information in the case. LEARNING OBJECTIVES: 1. To learn how to analyze business situations using frameworks learned in class. In this case, the avocation frameworks are applicable: i. General and Industry analyses framework (Porters fin forces); ii. Porters generic strategies; and iii. the resource-based model. 2. To appreciate the challenges of industry definition and identifying a trustworthys industry boundaries. 3. To identify the linkage between firm capabilities and strategies; in this case, how capabilities supported IMAXs focused differentiation strategy. 4. To understand the risks of a focused differentiation. 5. To understand how successful convinces in strategies require the maturement of new capabilities. 6. To evaluate the dilemma facing managers within IMAX -- to change or not to change? While change may be essential to survival, it is also risky because it destroys the firms source of differentiation.

IMAX was involved in several aspects of the large-format film business: production, distribution, business firm operations, system development and leasing. The case illustrates IMAXs use of its unique capabilities to act a focused differentiation strategy. IMAX was initially focused on large format films that were educational yet entertaining, and the theaters were located in institutions such as museums, aquariums and national parks. However, IMAX found that its upgradeth and positivity were constrained by its niche strategy. In response, IMAX sought to grow by expanding into multiplexes. Additionally, IMAX expanded its film portfolio by converting Hollywood movies, such as Harry Potter and Superman, into the large film format. This wobble in strategy was supported by the... If you want to get a full essay, order it on our website: Orderessay

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