Coordination in Channels of Distribution: the Case of the Orange Juice Industry

1 Coordination in Channels of Distribution: The Case of the Orange succus Industry Ana female horse do Val University of São Paulo FEARP - give instruction of line of credit and economics PENSA - Agribusiness Program Av commonwealth Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Email: amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics PENSA - Agribusiness Program Av dos Bandeirantes 3900 14040-900 Ribeirão Preto - SP - Brazil Phone 0055-16-6023892 Fax 0055-16-6334411 Email: mfaneves@usp.br Webpage: www.usp.br/fearp/fava 2 Coordination in Channels of Distribution: The Case of the Orange Juice Industry Ana Maria do Val University of São Paulo FEARP - School of Business and Economics amdoval@uol.com.br Marcos Fava Neves University of São Paulo FEARP - School of Business and Economics mfaneves@usp.br plagiarise This paper analyses the citrus agri-food system in Brazil found in the channels of distribution, transaction cost economics and contracts referential. within this analysis a specific transaction was emphasized, between the exertion that processes the juice and the beverage industry, with the purpose of identifying the relationships and the main characteristics that exist in the contracts involved.

By the assets specificitys analysis, it was expected that the relationships occurred via contracts or vertical integration. The individualized interviews confirmed this hypothesis. Keywords: Distribution Channels, Contract Analysis, Orange Juice, Juice Brands 01 - entree It is known the importance of the citrus agri-food chain for the Brazilian parsimoniousness and, mainly, for Sao Paulo State, where concentrates around 80% of the national production. Brazil responds for about 53% of the orange juice produced in the world and for 80% of the FCOJ (Frozen arduous Orange Juice) sold in the international market. Its too important to consider the impact of the citrus sector in the job creation and in the job market:... If you compulsion to get a full essay, order it on our website: Orderessay

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