Coles Supermarket Channels

Contents 1. Scope of Analysis scalawag 2 2. Situation Analysis scallywag 2 3. Statement of problems Doritos page 7 4. Alternate Solutions to the Problem/Evaluation page 9 5. Final Decision and recommendation page 11 6. Appendices page 13 7. References page 14 Woolworths Snack Food Limited - Doritos 1. Scope of Analysis In the next report I propose to analyse the Super intellectual nourishment market industry, in grumpy Woolworths and their relationship with Snack Foods Limited. Ill begin analysing the nub market factors of the supermarket industry to jell how the industry is performing and get an root word where some problems are stemming from. Looking at the market growth, aspiration and consumer segments of the industry exit help establish where the market is headed and the rate of flow trends that brands need to be up to date with. Performing a Value Chain analysis of Woolworths will help determine where their competitive advantages lie and the productivity of their operations. Also indentify their channels systems and relationships with their intermediaries. This will help determine areas in which Doritos and Woolworths can work unitedly to develop solutions to problems in the market place as good as build a positive channel relationship.

2. Situational Analysis 2.1 Aggregate Market Factors (Lehmann & Winer, 2008) 2.1.1 Category Size The category of snack fare industry is rather large in Australia, its value stubborn to be $2.9 billion. More specifically the potato crisps sales segment makes up 48.7% of the total sales. There are numerous businesses in this industry, over 130, in the snack food industry. The industry cabbage was 151.9 million from 2011-2012 and exports totally 220.2 million (IBISWorld, 2011). 2.1.2 Market Growth The snack food market is in the maturity stage of its lifecycle, meaning gross grows at the same pace as the economy, also ccharacterized by a saturated domestic market and a hurl of... If you want to get a full essay, order it on our website: Orderessay

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