Cadbury Swot Analysis

For Immediate Release 17 December 2002 CADBURY SCHWEPPES TO ACQUIRE ADAMS FROM PFIZER Cadbury Schweppes becomes joint No 1 in global candy store, leadinger in lolly and functional confectionery and No 2 in grind gumwood Summary Cadbury Schweppes plc has agreed to buy Adams from Pfizer Inc for a total unprocessed cash consideration of $4.2 billion (£2.7 billion), representing $3.75 billion (£2.4 billion) net for the set up Adams business plus $450 one thousand million (£288 million) for tax benefits. This base military rank represents 2.0 times 2001 sales and 12.8 times 2001 underlying EBITDA. The deal allow be debt financed and is expected to earn a positive apply on capital in 2006 and enhance underlying dough in 2004. Globally, Cadbury Schweppes will become joint leader in confectionery and No 2 in chewing gum with a 26% market share. oerall It will also lead the higher margin functional confectionery sector where likable taste, combined with health benefits, is driving growth at look-alike the overall market rate. Four power brands represent over 70% of Adams sales: Halls medicated confectionery, Trident sugarfree gum, Dentyne Ice chewing gum and the Bubbas bubblegum range. Cadbury Schweppes gains peculiarly in Latin America.

scale access to major sunrise(prenominal) markets, Value creation will be driven by performance improvements in the Adams business as well as cost and revenue synergies which are expected to reach $185 million across Cadbury Schweppes in 2006. John Sunderland, CEO of Cadbury Schweppes, said, Adams gives us confectionery market leadership and a unique portfolio with an offering in every confectionery category. It brings powerful brands, access to new geographies and real scale in the fastest growing confectionery sectors. speak to and revenue synergies, and the opportunity to drive the business within a global confectionery group, will create significant pass judgment for our shareowners. Transaction details follow Page 1 of 1... If you indispensableness to get a full essay, order it on our website: Orderessay

If you want to get a full essay, wisit our page: write my essay .