Blue Ridge Spain

Introduction Blue Ridge Spain is a articulation gauge naturalized between an American fast food chain and a Spanish agricultural firm, Terralumen. Terralumen contributed the most to Deltas success in foreign markets. After 15 old age of a prospering joint venture, Costas was shocked to find out that new owner, Delta, wanted to end the partnership despite of the joint ventures profitability. Issues and Analysis Cultural Issues Cultural differences, as related to doing business, educe into go here. Significant cross cultural conflicts between parents of different nationalities pave the way for the dissolution of the joint venture between Delta and Terralumen. In a Board of Directors meeting, the American-Spanish joint venture partners could not work to corroborateher or agree on common goals and policies, or resolve problems. The Hofstede Model(Appendix A) has demonstrated that individuals living in a particular country tend to share confusable set, and that they bring these values to the firms for which they work. The stark contrast of cultural values between managers of Delta and Terralumen make it difficult to ensure the success and the longevity of Blue Ridge Spain. The European Regional Director, Yannis Costas, is of Greek nationality.

jibe to Hofstede, Greece is high on power distance and high on uncertainty avoidance. As a Greek, Costas values the solid social relationship and trust which he and Francisco Alvarez had built over the years in trying to foster a successful joint venture. Costas was often employed to solve conflicts and mend damaged relationships. He also questioned the ethics of his companys strategy to in secret achieve the upper hand in buyout negotiations. Alvarez, representing Terralumen, is from Spain. He shares many another(prenominal) similar cultural characteristics with Costas, including patience and mutual respect. This explains how Costas and Alvarez have come to establish solid friendship and cooperation throughout the joint... If you want to get a full essay, order it on our website: Orderessay

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