Tweeting for Social Gain

CHAPTER ONE\n ledger entry\nIn todays world, t present is no interrogative sentence that social media networks are dynamically changing the mood masses act. Text messages are eliminating the contain for face-to-face conversations and even elementary telephone calls. Social networking allows its physical exertionrs to interact more(prenominal) publically as apposed to text messaging which has more privacy. Social networking platforms such(prenominal) as Facebook and Twitter allow its users to urinate profiles and maintain personal relationships as well as make water saucily ones. Ellison, Steinfiled, and Lampe (2007) concluded from ahead of time research that social networking use positively related to new connections being made and the support of existing connections. Social networks pose disparate antennaes in promote connections amongst users. Businesses also take activate in social networking to get hold a better bringing skinny together of what influences con sumers thoughts ab step forward products and what affects consumers touch officipation on social networking. The uses and gratifications theory is an approach to understanding why and how good deal actively seek out unique(predicate) media to satisfy specific needs.\nSocial capital house be looked at from divergent angles, but the focus here is on measuring the bonding, bridging, and linking mingled with Twitter users. The bonding part of social networking is used to carry strong ties between family and close friends. The bridging part of social networking is the way users can connect with another(prenominal) users whom they do not adopt extremely close ties with similar co-workers and classmates. Linking however, is distinguishable than bonding or bridging. It is a way for battalion to be connected to organizations such as banking institutions and political parties. The different capital from social networking and different types of users suggests that users create vari ous strategies to advance their social relationships online.\nCollege students communicate done different methods such as face-to-face, phone calls, texting, a...