“in Presidential Election Image Is More Important Than Substance?”

Those who heard the first debate on the radio enounce Nixon the winner. But the 70 million who watched television saw a candidate sick and discomforted by Kennedys smooth delivery and charisma. Studies of the audience indicate that those television viewers foc customd on what they saw, not what they heard, Kennedy was perceived the winner of the first debate by a very large margin. In Presidential election double is therefore more master(prenominal) than substance, due to the facts that valet ar affected by perception bias, that Media more and more desire on image and that politics use those two facts to use image as a communication tool. Humans ar affected by perception bias, they dont leave the world as it is but in fact annoy themselves a perception of their environment using information provided by their sensorial capacities. Studies show that vision is the most create of humans 5 sensorial factors, therefore image is the most important element of our environment. Furthermore Thorndike showed that humans are affected by what he c eachs Halo effect where the first traits we recognize in people influence our interpretation of later ones. Following this, Solomon Asch do a study which results show that attractiveness is a rudimentary trait and therefore impacts the perception one has on all others.

take in is the main support for Media with the development of new technologies such(prenominal) as TV in the 50s and net in the 90s; Media rely increasingly on image as a support tool for providing information. Image has seen its place in our society boom over the last(prenominal) 50 years as an information, communication and advertising tool. much(prenominal) as in magazines, Internet or simply in public places one can see images everywhere, on walls, great deal stops, etc… Furthermore Media now use software technologies to change pictures in order to make people more attractive on image. Politics are aware that Image is a chance on element in our society and therefore have developed communication by image... If you want to get a bounteous essay, order it on our website: Orderessay

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