The Roles of Sales in the Marketing Function

There are several dif#ferent concepts upon which the procedure of promoting can be based. First, there is the item concept, which assumes that "consumers will favor individuals goods that supply the most top quality for the price, and as a result the organization should devote its energy to improving item quality."3

The product thought is critical and quite a few with the issues implied in its definition ought to be addressed by promotion organ#izations (improving product quality, as an example). The pro#duct concept is faulty, however, in that it indicates that consu#mers pay for products, instead of purchasing goods to their needs. The role with the sales individual is specially impor#tant within the selling of items to problems. It is a smaller amount important, however, wherever an company is simply attempting to peddle products.

A third thought of marketing, as well as the notion most extensively accepted in contemporary western economies is the promoting concept, which "holds that the key job with the (marketing) organization is to determine the needs and wants of target mar#kets and to adapt the firm to delivering the desired satisfactions more effectively and successfully than its compe#titors."6 For an company basing its promoting function on this concept, the role on the sales person is critical.

There is no single issue which, if addressed effec#tively, will insure the achievement of the sales effort. You'll find a variety of reasons involved during the conduct of the successful sales effort. The degree of emphasis on, and, in some instances, the combination of, the a number of factors is dependent upon the particular characteristics of the specific sales effort, or from the characteristics associated using a specific indus#try. Nevertheless, people causes associated with practically all successful sales efforts is also identified. You will discover 11 these kinds of factors.

 

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